The Business About Advertising
No smoking since Saturday.
Although I like health and wellness communication a lot, I frequently miss the ad agency milieu where I spent most of my career.
At an ad agency, the culture is pretty relaxed and people a little more kooky–like me. Don’t get me wrong; I work with some awesome people at the Trust. But, sometimes I feel a bit like an alien.
Two things I miss are:
- Brainstorming sessions. Conducted right, just about anything goes in a brainstorming session because you never know what kernel of a great idea might spring from someone else’s thought or joke.
- Coming up with a great idea. This doesn’t always happen in a brainstorming session. Sometimes it happens when you’re pairing up with a “partner” or on your own. I believe most people in agencies are like me and have their own way of solo brainstorming.
I’m quite fond of humor as a means of communication. Studies show people are more receptive of a message that motivates them or compels them to change the way they do something when humor is used. And humor stands out better in the sea of messages we’re all bombarded with.
That’s why I like “Smoking Kills,” an irreverent way of delivering an anti-smoking message.
