Something Stinks
Ladies, it’s time to light up…because now, there’s a Camel made just for us! The new, Camel No. 9 “Light and Luscious” is just for ladies (lucky us!) who will ooze their own light lusciousness when they light that first No. 9.
Oh, so appealing, the dramatic black packaging features flirty hot pink and mint green accents, flowers and feminine Victorian scrolls. And that debonaire camel is a seductive, shocking pink.
It seems that only about 30 percent of Camel smokers were women. (Mon Dieu! Just think of the lost dollars! Though, shares of Camel maker, Reynolds American, rose about 25 percent during the last 12 months.)
So those lovely people made Camel No. 9 just for us!
Cressida Lozano, Camel-brand marketing vice president at Reynolds American was quoted in a New York Times article this week, “What we’re about is giving adult smokers a choice with products we believe are more appealing than existing products.”
Camel No. 9 demonstrates the company’s strategy that will “focus on products that are ‘wow,’ that add fun and excitement to the category,” Ms. Lozano revealed.
No. 9 is supposed to evoke the aura we exude when we’re “dressed to the nines.” The name’s similarity to Chanel perfumes is also deliberate.
Chanel
Coco Chanel’s famous Chanel No. 5 was introduced in 1921. It was one of my mother’s favorites. It was also the perfume of choice for Marilyn Monroe. During an interview in 1953, the star was asked what she wore to bed. “Two drops of Chanel No. 5,” was her answer.
I love scents. I choose flower plants for my garden based on scent. And I love to wear perfume. Unfortunately, scents are out of vogue these days–at least in the Midwest.
I make a point of buying perfume when we’re in Paris. I read that good French perfumes last longer because they’re made with potato alcohol instead of grain alcohol, which most perfumes outside France contain.
Then there’s the lovely, uncomfortable task of selecting perfume in an upscale Paris store. (Don’t dab samples yourself. It will be done for you, Madam.)
Mother loved Chanel No. 5, but her favorite perfume was Shalimar. Sometimes when I especially miss her, I open my bottle of Shalimar, close my eyes, and it almost seems like she’s in the room.
